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New Era – literally – for CFL apparel

by
3Down Staff
September 12, 2018

New Era will be the official apparel supplier of the CFL beginning in 2019.

”They are a forward-thinking global leader in the worlds of sport, music and entertainment and their fashion-focused approach and dedication to best-in-class high performance materials will enhance our ability to connect with fans and elevate our league for years to come,” said Tyler Mazereeuw, chief revenue officer, Canadian Football League in a statement.

It’s the initial foray for New Era into making uniforms. Adidas revamped the jerseys for all nine teams after taking over in 2016, but moved on from the three-down league. A new provider would be expected to put its own stamp on the league’s look.

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“This is the first time New Era Cap will charge onto the football field providing uniforms and sideline apparel in addition to our line of fan gear and headwear that blends sports with lifestyle,” Dave Heimburg, vice president & general manager North America said in a statement, New Era Apparel. “We’re very happy to be taking this bold step to help the CFL put a unique stamp on their apparel and uniforms that excites their growing fanbase.”

New Era and the league have had a deal the past seven years to make hats and some other team gear.