Canadian television ratings for Super Bowl LX fall 20 percent year-over-year

Photo: Seattle Seahawks

The Canadian viewership ratings for the Super Bowl fell significantly for the second-straight year, according to a Bell Media press release.

Super Bowl LX drew an average Canadian television audience of 6.8 million on Sunday, a 20 percent decrease from last year’s NFL championship game.

The broadcast drew 16 million unique Canadian viewers and peaked at 9.6 million during Bad Bunny’s halftime performance, which also featured Lady Gaga and Ricky Martin.

The NFL’s championship game saw the Seattle Seahawks defeat the New England Patriots by a score of 29-13 to capture their second Super Bowl in franchise history. Kenneth Walker III was named the game’s Most Valuable Player after rushing 27 times for 135 yards and catching two passes for 26 yards.

Seattle’s defence dominated the game, sacking New England quarterback Drake Maye six times. Uchenna Nwosu scored a pick-six in the fourth quarter to put the game out of reach.

Two years ago, Super Bowl LVIII set a new Canadian record with an average audience of 10 million across CTV, TSN, and RDS. The broadcast reached 19 million unique viewers and peaked at 12.6 million during the halftime show from Usher. Over the last two years, Canadian viewership of the Super Bowl has dropped 32 percent.

The 112th Grey Cup, which saw the Saskatchewan Roughriders defeat the Montreal Alouettes by a score of 25-17 at Princess Auto Stadium in Winnipeg, drew 4.02 million viewers across TSN, CTV, and RDS in November. The game reached 10 million unique viewers, with 4.07 million watching the Machine Gun Kelly halftime show.

This year’s Super Bowl was played at Levi’s Stadium in Santa Clarita, Calif. in front of a crowd of 70,823. Seattle was favoured to win by 4.5 points.