News

Former CFL exec Christina Litz named president of Northern Super League

by
3Down Staff
July 8, 2024

Photo courtesy: Northern Super League

The Northern Super League has hired former CFL executive Christina Litz as its first-ever president.

The Winnipeg native spent five years with the three-down league starting in 2014, finishing her tenure as the chief officer of marketing and digital strategy. She has since worked for Woodbine Entertainment and most recently with True North Sports and Entertainment as their chief brand and commercial officer.

“I am honoured to take on the role of president of the Northern Super League and lead this ground-breaking league into its next chapter,” said Litz in a statement. “(League founder) Diana (Matheson), the club owners, and the entire ‘Project 8’ team have done a phenomenal job establishing a solid base for the league, and I am excited to continue this momentum. Together, we will build on their vision and efforts to elevate women’s soccer in Canada across all platforms in preparation for the league’s inaugural season.”

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The Northern Super League is a newly-established Canadian professional women’s soccer league that features teams in Vancouver, Calgary, Toronto, Ottawa, Montreal, and Halifax. It is set to begin its inaugural season in April 2025.

“I could not be more excited to have Christina as the Northern Super League’s first president. Part of the ambition of this project from the beginning was to create opportunities for women on and off the field and to attract top business leaders to help us expand. Her extensive sports business experience, dedication and overall vision make her the perfect person to lead us to kick-off in 2025 and beyond,” said Matheson, who is transitioning to the role of chief growth officer.

“We need a team of driven leaders working together to make professional women’s soccer in Canada a key part of the global sports landscape. As I shift into my new role, we will work to ensure the Northern Super League competes as one of the world’s top professional leagues.”

Litz is a graduate of the University of Manitoba and resides in Winnipeg.