Montreal Alouettes unveil parade route, details for Grey Cup celebration

The Montreal Alouettes are planning to celebrate their first Grey Cup victory over a decade in style.

The club has planned a celebration for Wednesday, Nov. 22 at 11:00 a.m. EST at Le Parterre du Quartier des Spectacles featuring a live DJ and prize giveaways. The parade will start thirty minutes later and travel down Boul de Maisonneuve between rue Crescent and rue St-Urbain to join the ongoing festivities. The Grey Cup and the championship team will be presented on stage at 12:10 p.m. EST.

Those attending the event include team owner Pierre Karl Péladeau, president Mark Weightman, general manager Danny Maciocia, the players, cheerleaders, and Touché, the club’s mascot. Fans are invited to attend the celebration free of charge.

Courtesy: Montreal Alouettes

The Alouettes defeated the heavily-favoured Winnipeg Blue Bombers by a score of 28-24 to capture their first championship since 2010. Montreal overcame a ten-point halftime deficit to secure the win, which came on a 19-yard touchdown pass from Cody Fajardo to Tyson Philpot with 13 seconds remaining in the game. Fajardo was named the game’s Most Valuable Player, while Philpot was awarded Most Valuable Canadian.

8.9 million Canadians watched at least some part of the game, according to TSN, with the audience peaking at 5.2 million during the final minute. An average of 4.1 million viewers watched Green Day rock the halftime show.

An audience of 752,600 watched on RDS, TSN’s French-language affiliate, giving the Grey Cup a 14.5 percent increase in viewership compared to the English-language rating from last year’s game.