Edmonton Elks

Edmonton Elks tease ‘next chapter,’ potential new uniform

by
3Down Staff
February 27, 2022

Graphic courtesy: Edmonton Elks

The Edmonton Elks are teasing a big announcement coming March 3, potentially the unveiling of a new look for the franchise.

On Sunday, the Elks tweeted a simple graphic with that date and the team logo in front of the backdrop of a helmet facemask. The caption read: “Next chapter, coming soon…”

The post fueled speculation that the team would be unveiling new jerseys next season, replacing those hurriedly instituted following the name change last off-season. Reactions were mixed towards the Elks’ antlered helmets, but their all-white jersey numbers were almost universally panned by fans who believe gold numbering is an essential franchise marker.

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Under the leadership of new president Victor Cui, the Elks have been on a mission to reconnect with the community and restore interest in the beleaguered franchise. On Monday, the team’s $99 season ticket promotion sold more seats than any other day in club history.

The B.C. Lions have also teased a potential jersey change in the near future, indicating that there may be more jersey unveils across the league this offseason.