CFLPA steps into the Dragons’ Den

The Canadian Football League Players’ Association has entered the Dragons’ Den and earned an “I’m in” from two dragons.

Jim Treliving, owner of Boston Pizza, and Bruce Croxon, co-founder of Lavalife, both featured dragons on CBC’s hit show support Enriched Academy, a financial education and awareness company that will provide assistance to CFL players in managing their finances while offering career guidance. The co-founders of Enriched Academy appeared on Dragons’ Den and earned a royalty deal with Treliving and Croxon.

“This partnership will help players manage their finances during their on-field careers and beyond.” CFLPA president Jeff Keeping said.

“We want all CFLPA members to be on solid financial footing, both during their playing careers and afterwards,” CFLPA executive director, Brian Ramsay added. “Enriched Academy is a tremendous financial resource that offers all of our members access to excellent financial education that will last a lifetime.”

Stepping into the Dragons’ Den should pay dividends for CFL players.